The Ro

As part of the development, owners 7 Hospitality Management brought in APM Design to deliver the interior design scheme for the hotel. APM Design then appointed us, to create a variety of options for the wayfinding and exterior signage to fit in with both the client and the designer’s expectations.

To fulfill the next stage of the process, we carried out an initial site survey when the hotel was still in the midst of refurbishment. Using the survey details and site drawings, we produced various sample signs incorporating different colourways, materials, and finishes enabling the client to choose their preferred versions, while satisfying both brand and budget requirements.

These samples were presented at a second site visit, a month after the first when the refurbishment was almost completed, and the positioning of the signage could be finalised. Our own installation crew spent a week staying at the hotel to complete the fitting.

Speaking of the partnership, Andy McCluskey, Design Director at APM Design said: “We have worked with Andrew Sutton for many years, and we value his experience, creativity and eye for detail. During The Ro project, Sutton Creative fully understood the ethos for the new interior concept, and together with the new branding package, they created a series of ideas and material physical samples. This greatly assisted the client and the design team in the decision-making process. The whole process was carried out efficiently, with Sutton Creative working closely with the client to deliver the package on time and to budget. We look forward to working with Andrew and his team on future projects. "

Project credits:

Client: 7 Hospitality Management
Interior Design Consultant: APM Design
Photography courtesy of Sutton Creative