Qbic Manchester

As part of delivering the unique and original hotel design, Qbic wanted signage to amplify the interior design and assist guests within the hotel.

Our brief was to provide wayfinding and exterior signage for the new hotel. This included the eye-catching Qbic built up letters, faux light stand, and full-size multicoloured pigeons which were all bolted to the entrance canopy. We also created the faux neon signage for the hotel’s all-day restaurant and bar, ‘Motley’, the illuminated menu box and the illuminated projection sign.

Internally, our work included printed headboard vinyls in every room with a range of beautiful designs from local artist BOBO1325, manifestations on the windows around the building, and in-room signage which provides information for guests via a QR code. We are especially proud of the three light features created from mannequins and situated in the ground floor space. These were inspired by famous Manchester characters, Emmeline Pankhurst, Alan Turing and William Cowherd. Qbic’s designer, Katie Edgar, told us the overall effect she was looking for and the mannequins then underwent an intensive production process using a variety of paint, vinyl and special effects methods to interpret her designs and create the finished light features.

Zoe Woodhall, Internal Projects Manager at QbicHotels, said: “Sutton Creative provided our wayfinding and external signage along with some key pieces of art for our latest project”. She went on to say “They really took the time to understand our brand and always provided a range of options to us to bring our ideas to life,” and branded us “reliable and flexible throughout”.